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Our Story

Our Story

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Our founder, Mr Bhikhubhai Topiwala, turned a personal observation into a purposeful initiative. When his sister struggled with applying a bindi, he saw an opportunity to innovate and support women across India.

When his sister struggled with applying a bindi, he saw an opportunity to innovate and support women across India.

Welcome to our journey through time, where we celebrate the rich history and cultural heritage of India through the art of makeup. Since 1961, we have ben dedicated to preserving the timeless beauty of Indian traditions and bringing them to the world through our exceptional range of traditional makeup products.

Our journey began with a dream to capture the essence of Indian beauty and create makeup products that showcased the unique charm and elegance of this ancient land. Over the years, we have honed our craft and perfected our formulas, infusing them with the rich history and cultural heritage that defines India.

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Our products are not just makeup

They are a celebration of the timeless traditions and values that have been passed down from generation to generation. Form the bold strokes of Kajal that capture the fierce spirit of Indian warirors, to the delicate and intricate designs of bindis that symbolize love, devotion, and royalty, our products pay homage to the diverse and beautiful tapestry of Indian culture.

At our core, we believe that makeup is more than just away to enhance ones’ appearance. this are reflection of ones’ identity, a celebration of ones’ heritage, and a way to connect with ones’ roots. Our products are designed to do just that – to empower and inspire women to embrace their unique beauty and celebrate their Indian heritage with pride and confidence.


We invite you to join us on this journey through time and experience the magic of Indian traditional makeup for yourself. Let our products transport you to a world of beauty and wonder, where every stroke of Kajal and every carefully placed bindi speaks to the rich history and cultural heritage that defines India.

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